3/24/2024 0 Comments Jay z cheated beyonce video![]() I want black people to take pride in who we are, and our unique ability and determination to survive in spite of overwhelming odds. What is the message you hope young, black men will take away from the video? So that's the idea of "Stay black." How do you keep the best parts of your identity that make you who you are? Don't allow the success you've experienced to smudge out your identity, your blackness. We were the ones who set him free when all of white America turned their backs on him, whether he committed that crime or not. On his way to such heights, he wanted to kill his blackness, his identity-and black people, we were the ones that saved his life initially. Simpson's parole hearing is taking place right now. There is a young black man wearing a T-shirt in the video that reads "Stay black." What is the significance of that to you? But, also, in reality, there's another type of danger facing you-whether it's the police, gangsters, drug dealers, lack of healthcare. We wanted to encapsulate that in the visual: the grit and survival, that feeling of running away from something, and it's so real to you, and your mind is so powerful, that it can create something that isn't even there. In order to do that, he had to take on a certain persona to get to the next point. He was determined to not just survive but thrive. What was it like for a young man who didn't grow up in the best of circumstances? He had a wonderful mother that did the best she could, and Jay-Z had this determination to say, "I'm going to make my own destiny." Given the sort of vulgarity and the dangers of day-to-day life where he grew up, it was a matter of survival. What was proving cathartic for Jay-Z will hopefully also be cathartic for the audience. It was a parallel track: We wanted to speak to Jay-Z's experience in tandem with the experience of so many black men in this country. So, what was your vision for communicating his message on the song in visual form? ![]() Related: Jay-Z admits to cheating on Beyoncé? Decoding the "4:44" infidelity references We felt like we were a fly on the wall of Jay-Z's brain. When we were in the studio listening to the album, we felt like were eavesdropping on something we shouldn't hear. ![]() Immediately when you hear the lyrics, you have to take a minute-it catches your attention, sits you down and forces you to listen. "Kill Jay Z," in my opinion, is the most provocative song of the album. It was an evolution of our conversation, which was over several weeks, until we arrived at "Kill Jay Z." He was still tinkering, but the music was so incredible. We had a very lengthy conversation while listening to the album in its entirety. Did he already know which songs he wanted you to create the visuals for? To be able to do something that's really grounded in our creative spirit and that's perfectly aligned with the artist and what they want to communicate, while simultaneously speaking to a broader 's beyond. We had an almost three-hour conversation with Jay-Z when this whole thing started. He told us, "I saw 17, I thought it was brilliant and I would like to work with you." We got to the location and we went into a studio and Jay-Z was waiting for us. We got a call a couple of months back and we didn't know what it was we were just told to be at a certain location. We got some indication from how supportive he was. It's funny, no one let us know what his feelings were about the project. I assume this project was born out of your previous collaboration with Tidal on 17 ?Ībsolutely. Speaking to Newsweek, co-director Gerard Bush explains how he and Renz came up with a video that would tell Jay-Z's personal story but also relay a message of hope to young, black Americans, plus what Jay told them about his intimate lyrics. "You almost went Eric Benét/Let the baddest girl in the world get away," he raps, referring to Benét's infidelity while married to actress Halle Berry. ![]() The lyrics make pointed references to various controversies in his life: his arrest for the 1999 stabbing of record producer Lance 'Un' Rivera his response to Kanye West, who publicly called him out onstage last November and his infamous elevator altercation with sister-in-law Solange Knowles after the Met Gala in 2014.īut the lyrics that have inspired the most chatter involve Jay-Z seemingly confirming speculation that he was unfaithful to his wife, Beyoncé. Jay-Z has described "Kill Jay Z" as a song about killing his ego and being honest with himself as Shawn Carter.
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